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SAAS GLOCAL
Sales & Marketing Internship | Online Assessment
This assessment consists of 5 sections and evaluates situational judgement, written communication, GTM strategy, and self-awareness. Please be specific and honest in all open-text responses.
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Section 1: Situational Judgement (MCQ)
Q1. You've been asked to build a cold outreach list of B2B SaaS companies in the US. Which is the MOST effective starting point?
A. Search for 'top SaaS companies' on Google and add every result to a spreadsheet
B. Use LinkedIn Sales Navigator or Apollo.io to filter SaaS companies by size, funding, and geography
C. Ask your manager to give you a list
D. Buy a leads database from a third-party vendor without verifying the data
Q2. A prospect replies to your cold email saying 'Not interested at this time.' What is the BEST response?
A. Remove them from your pipeline permanently
B. Apologise and tell them you'll never contact them again
C. Reply politely, acknowledge their response, and ask if you can follow up in 90 days
D. Immediately escalate to a senior team member
Q3. Your SaaS client wants to enter the US market. They have a ₹0 marketing budget but a strong product and 10 Indian customers. FIRST action?
A. Launch paid LinkedIn ads targeting US companies
B. Build a professional website in English
C. Leverage existing customers for referrals and case studies for social proof
D. Attend a US trade conference
Q4. What does 'ICP' stand for in a B2B sales context?
A. Internal Communication Protocol
B. Ideal Customer Profile
C. International Channel Partner
D. Integrated Campaign Plan
Q5. You're on a discovery call. The prospect keeps interrupting and dominating the conversation. What do you do?
A. Let them talk and wait for them to finish — take notes on everything
B. Interrupt them to redirect to your pitch deck
C. End the call politely and reschedule
D. Keep asking closed yes/no questions
Q6. Which metric is MOST important when evaluating whether a SaaS company's sales motion is working?
A. Number of cold emails sent
B. Number of social media followers
C. Monthly Recurring Revenue (MRR) growth and conversion rate from demo to paid
D. Website traffic
Q7. A B2B prospect asks: 'Can you give us a 60% discount? Your competitor charges half your price.' BEST response?
A. Agree immediately — winning the deal is more important
B. Refuse and end the conversation
C. Acknowledge concern, ask what outcome they want, and anchor on value rather than price
D. Tell them the competitor's product is inferior without evidence
Q8. What is the correct order of stages in a typical B2B SaaS sales process?
A. Pitch → Prospect → Qualify → Close → Onboard
B. Prospect → Qualify → Discover → Demo → Propose → Close → Onboard
C. Close → Qualify → Demo → Prospect
D. Discover → Prospect → Pitch → Invoice
Q9. Which of the following is the MOST significant challenge SaaS Glocal helps a client overcome?
A. Time zone differences and lack of local presence/trust signals for international buyers
B. The Indian software is too expensive for Western markets
C. Western buyers prefer to buy from government entities
D. Language barriers — most Indian developers don't speak English
Q10. Pipeline has 50 leads: 30 unresponsive, 10 'maybe later', 10 actively engaged. Where do you spend your time?
A. Equally across all 50
B. On the 30 unresponsive leads
C. On the 10 actively engaged leads while running a light sequence for the 'maybe later' leads
D. On building a new list of 50 more leads
Section 2: Written Sales Pitch
Q11. Cold Email Challenge (Max 150 words): Write an outreach email for 'HireFlow' (Indian HR-tech) targeting a Head of HR at a mid-size US tech company to book a 15-min discovery call.
Q12. Objection Handling (Max 120 words): A prospect demo'd HireFlow and says: 'This looks interesting but we already use Workday for this. I don't see why we'd need another tool.' Write your response.
Section 3: GTM Strategy Brief
Q13. GTM Strategy (Max 400 words): 'DocuSend' competes with DocuSign. Indian SMB base, $29/mo, wants 50 US customers in 6 months. Define: (1) Target Customer, (2) Channel Strategy, (3) Messaging, (4) One Risk & Mitigation.
Section 4: Research & Prospecting
Q14. Identify 3 real Indian B2B SaaS companies ready for global expansion. For each provide: (a) Company & Product, (b) Rationale for expansion, (c) Target Decision-Maker Name/URL, (d) Personalised Hook.
Q15. Signal Recognition: A founder posts 'Excited to announce our $3M Series A... The US is next.' What are your exact actions in the next 15 minutes?
Section 5: Self-Awareness & Cultural Fit
Q16. Tell us about a time you had to figure things out completely on your own with no guidance. (Max 150 words)
Q17. What kind of environment do you do your best work in, and what kind of environment do you struggle in? (Max 120 words)
Q18. Why build a career in Sales/Marketing? And why SaaS Glocal specifically? (Max 150 words)
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